Follow the Hearts to Salida

If using an image in a publication or reproduction, please credit the Salida Regional Library, Salida, Colorado.

(please click on each image for a larger view)

Wilbur Foshay, Salida Chamber of Commerce manager in the 1940s, and convicted pyramid schemer who was Presidentially pardoned, came up with the successful advertising campaign ‘Follow the Hearts to Salida’ which featured many local beauties.

follow the hearts group
Upper row from left: Betty Bland, Teresa Harvey, Doris Keeling, Rayetta Davidson
Center row from left: Peggy Johnston, Shirley McDaniels
Front row from left: Barbara Wood, Christine Nelson

heart large

‘Buy War Bonds and Bring Back Our Boys to Salida’ – front and back of card

foshay's sweethearts
newspaper clipping from The Mountain Mail, Directions ’82

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